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Brand Identity for Mine & Grown
E-commerce
Social Media Management
Mine & Grown is a modern jewelry brand specializing in engagement rings and fine everyday pieces designed for timeless wear. While their product offering was strong, their digital presence needed refinement to reflect a premium, trust-driven buying experience.
Client
Mine & Grown®
Category
E-commerce Marketing Strategy
Work Period
March 2023 – July 2023
Industry
Jewelry
The Challenge
Despite strong interest from social traffic, Mine & Grown struggled to convert visitors into paying customers. Their previous store lacked emotional positioning, trust signals, and a structured buying journey leading to hesitation, drop-offs, and inconsistent sales performance.
Our Strategy
Luxury E-Commerce Experience: Designed a refined, conversion-focused Shopify store aligned with a premium jewelry buying experience.
Product Positioning: Built structured product pages with storytelling, trust signals, and optimized visuals to reduce hesitation.
Ad Funnel Strategy: Launched targeted Meta campaigns focused on intent-based audiences and retargeting flows.
Conversion Optimization: Improved navigation, checkout flow, and mobile responsiveness for smoother purchasing.
The Results
41% Increase in conversion rate
2.9x ROAS across paid campaigns
52% decrease in cart abandonment
$120K+ attributed revenue within 90 days
